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Gobblers Lures soft plastics are made right here in Brisbane since being established back in 2012. Our formula has been optimised to provide action and durability over many years of testing and customer feedback. 

We use and support a number of other small Australian business to compliment our range. Our Jig heads, stickers, small tackle trays, bent minnows, brag mats etc are all locally made.


As an avid angler myself we field test our lures rigorously before they are released. It is not uncommon for us to spend months on testing and changing the colour to achieve the best results. 

We aim to design our lures to eliminate the things I find frustrating as an angler, for example; when retrieving your lure and you get a hit from a fish, you do not want it slipping off the jig head and bunching down the bottom of the bend in the hook. The fish will not hit again if this happens and it can spook the fish. A lost opportunity. This won't happen with our formula, it is a harder more durable formula than most others on the market. With our lures I have had 3 strikes from a fish on the one retrieve before getting a solid hook up. If the fish hits it and doesn't hook up and it's lunch continues to swim away, it typically hits with more aggression the following time. Not an obvious feature of our lures that people recognise however, it will catch you more fish without a doubt.  


We cure our lures for a minimum of 3 days so they reach full strength. They are laid out perfectly flat on trays or hung vertically to ensure they are perfectly straight when cured. As an angler it annoyed me when you would buy a packet of soft plastic lures and some of the tails are bent once you taken them out of the packet. That means they will not swim straight therefore, I paid for lures that don't work.  

You can be confident that when you pull your Gobblers Lures out of the packet they will run straight and true. We hand pack our lures and a final check is done at this stage before they go out to our customers. 

Gobblers Lures Production mold
Big Flathead caught from  kayak

Meet The Owners

My wife Julie and I (Wayne) are the owners Gobblers Lures and would like to share some of our background and how we come to own the Gobblers Lures business. In Victoria I had grown up catching snapper in Port Philip Bay Gummy sharks, King George whiting and Calamari in Western Port Bay. In the freshwater I love chasing Murray Cod, Yellow Belly, Trout & Redfin. In game fishing scene we would chase Mako sharks and once a year I looked forward to our annual Bermagui trip (NSW) with my father and brothers chasing the mighty Yellow Fin Tuna and Marlin. 

It was, however a trip to Tasmania that I got my first introduction to soft plastic (SP) lures. I was fishing with my trusty Rapala minnow when a boat pulled into the South Esk river boat ramp. As fisherman do, we struck up a conversation and they showed me two 7lb Atlantic salmon they had caught. These were very impressive fish and they had caught them on 4” minnow soft plastics. They were friendly guys and gave me one to try. It changed the way I fished. By the time our brief stay in Tassie was over I had caught a variety of species on the SP’s including Redfin, Trout and Australian Salmon. My highlight was catching & releasing a beautiful 5lb Atlantic salmon. From that day onwards I was hooked on using them for all sorts of species in the both fresh and salt water.

Our family moved to QLD back in 2012 and this is where I became serious about SP's fishing. I am most grateful to a fishing forum friend who introduced me to the Gobblers brand. The kids and I were having success when other people around us were not. So delighted with the fish we were snagging that I sent the photos of our captures into Gobblers Lures owner. After a while the owner contacted me asking if I would like to become a sponsored angler. It was an exciting offer and for the next 3 years I was very happy to be a part of the Gobblers team. After having a long association with the brand and truly believing in the high quality of these lures, made here in Brisbane, my lovely wife suggested we purchase the business when it was put up for sale.


So there it is, a long winded story of how we come about owning the business.

We look forward to many new customers enjoying the rewards of using Gobblers Lures.

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